I recently ran across a post that talks about Google launching a new browser coe-named Chrome.  Interestingly, Google had this strategy to launch the browser by sending on comic books highlighting the new product.  Ironically, the comic book was physically mailed out early resulting in recipients receiving it before the product launch.  Regardless, the new browser looks good although I am not sure if I am going to install it and am going to wait for reviews before proceeding.  Here are a couple of links:

Original blog post discussing the comic book

Google blog post on the launch

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